2. What Information Do We Collect?
If you sign up to use services offered through the Website, WFT and/or certain third party service providers that we engage to provide services to us (“Contractors”) may collect certain personal information, including your name, email address, home address, employment information, phone number, educational background, credit score, criminal and eviction history, financial information and income and tenancy history (collectively, the “Personal Information”). The collection of such Personal Information is consistent with our provision of services to you, including the facilitation of determinations by landlords, landlord representatives, brokers, property managers and sub-lessors of your suitability as a potential tenant. In addition, if you contact WFT and disclose additional personal information, we may store that Personal Information.
In addition to other information Personal Information we collect when you register, you may provide to our third-party service providers through certain features of the Website Personal Information together with your driver’s license number and/or social security number in order to verify your identity. This information is used in order to fulfill your request to provide certain other users of the Website with your credit report and credit score and/or with the results of background checks in regard to your criminal and/or eviction history.
Landlords and Brokers
When landlords, landlord representatives, brokers, property managers and sub-lessors list properties for rent on the Website, we collect the name, telephone number and email address of a contact person for such landlord, landlord representative, broker property manager or sub-lessor. We also collect bank account information from landlords, landlord representatives, brokers, property managers and sub-lessors so we are able to process payments in connection with the successful rental of listed properties.
Web Tracking Information
As you navigate the Website, we and our Contractors may collect information automatically using web tracking technologies such as cookies, web beacons, pixel tags and clear GIFs in order to operate the Website efficiently and to collect data related to usage of the Website. Such collected data (“Web Tracking Information”) may include the address of the websites you visited before and after you visited the Website, the type of browser you are using, your Internet Protocol (IP) address, what pages in the Website you visit and what links you clicked on, and whether you opened email communications we send to you. In order to collect Web Tracking Information and to make your use of the Website more efficient, we may store cookies on your computer. We may also use web tracking technologies that are placed in web pages on the Website or in email communications to collect information about actions that users take when they interact with the Website or such email communications, and our Contractors may also do so. We do not correlate Web Tracking Information to individual user Personal Information. Some Web Tracking Information may include data, such as IP address data, that is unique to you. You may be able to modify your browser settings to alter which web tracking technologies are permitted when you use the Website, but this may affect the performance of the Website.
3. How Do We Use The Information We Collect?
Landlords and Brokers
We will use and store Personal Information for the purpose of delivering the Website and our services to you, and to analyze and enhance the operation of the Website. We may also use Personal Information for the internal operational and administrative purposes of the Website. We may enter Personal Information into our contact management database, and may use such database to send you marketing materials and to contact you regarding your interest in WFT products and services.
We will also create statistical, aggregated data relating to our users and the Website for analytical purposes. Aggregated data is derived from Personal Information and Web Tracking Information but in its aggregated form it does not relate to or identify any individual. This data is used to understand our customer base and to develop, improve and market our services.
Web Tracking Information
We use Web Tracking Information to administer the Website and to understand how well our Website is working, to store your user preferences, and to develop statistical information on usage of the Website. This allows us to determine which features visitors like best to help us improve the Website, to personalize your user experience, and to measure overall effectiveness.
Notwithstanding the above, WFT may use Personal Information to the extent required by law or legal process, or if in WFT’s reasonable discretion use is necessary to investigate fraud or any threat to the safety of any individual, to protect WFT’s legal rights or to protect the rights of third parties.
4. What Information Do We Disclose to Third Parties?
WFT’s Disclosure of Personal Information
We will use the Personal Information you give us to fulfill the services you request from us. This may include sharing such Personal Information with any of our Contractors, with our affiliates (including but not limited to any of our subsidiary entities), or with any landlord, landlord representative, broker, property manager or sub-lessor with whom you may wish to enter into a rental contract. Except as set forth in this paragraph, as described under “Permitted Disclosures” below, and as otherwise authorized by you, WFT will not disclose Personal Information to any third party. WFT shall in no event be liable to you for any use or misuse of Personal Information by any third party with whom your Personal Information has been shared in accordance with the terms of this paragraph.
Web Tracking Information
We may disclose Web Tracking Information to Contractors in order to analyze the performance of the Website and the behavior of users, and to operate and improve the Website. We may also share Web Tracking Information with third parties to enable them to serve you ads for their products and services on other websites. Certain Web Tracking information, such as the popularity ranking of certain pages of the Website, may be published on the Website and so disclosed to all users of the Website.
We may disclose aggregated data that does not contain Personal Information to any third parties, such as potential customers, business partners, advertisers, and funding sources, in order to describe our business and operations.
Notwithstanding the foregoing, WFT reserves the right to disclose any information we collect in connection with the Website, without further notice to you to any successor to WFT’s business as a result of any merger, acquisition or similar transaction; and to any law enforcement or regulatory authority to the extent required by law or if, in WFT’s reasonable discretion, disclosure is necessary to investigate fraud or any threat to the safety of any individual, to protect WFT’s legal rights or to protect the rights of third parties.
Third Party Ad Servers
5. How Can You Opt Out of Use and Disclosure of Your Information?
If you do not want WFT to disclose your email address and phone number to other companies for their marketing purposes, you may contact us at support@WFT.com instructing us to no longer share your contact information with third parties who will use it for direct marking purposes. Please also include your name and all of the email addresses and phone numbers that you have provided to us. If you would like your Personal Information removed from our mailing list or database, please contact us at support@WFT.com. In the event of any such removal, WFT may retain copies of information for its archives.
Under California law, California residents who have an established business relationship with WFT may make a written request to WFT about whether WFT has disclosed any Personal Information to any third parties for the third parties’ direct marketing purposes during the prior calendar year.
6. Accessing, Updating or Deleting Your Personal Information
You can access, review, update, correct and/or delete your Personal Information by using the profile editing tools on the Website or by contacting us at support@WFT.com. WFT reserves the right to verify your identity in order to provide such access.
Even after you remove information from your profile or delete your account, copies of that information may remain viewable elsewhere to the extent it has been shared with others. However, your name will no longer be associated with that information on the Website. Additionally, we may retain certain information to prevent identity theft and other misconduct even if deletion has been requested. Removed and deleted information may persist in backup copies indefinitely, but will not be available to others.
10. Website Visitors from outside the United States
11. Children Under the Age of 13
This Website does not knowingly collect personal information from users under the age of 13. If you are under the age of 13, you are not permitted to use the Website or to disclose Personal Information using the Website. If we learn we have collected or received Personal Information from a child under 13, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at support@WFT.com.
12. Statement Regarding the GDPR
Effective Date of this policy: November 20. 2019.